History of the Store
With one other location in Lowell, V-Mart International Market has two branches in the New England area. According to a worker that I interviewed briefly, the supermarket was established by a Vietnamese entrepreneur about 10 years ago, which implies that it opened relatively about the same time as Good Fortune Supermarket in Providence. However, It has a large Southeast Asian focus compared to Good Fortune, with most goods imported from Vietnam and Thailand.
Based on some observation, the supermarket also serves a very diverse demographic ranging from Vietnamese people to African Americans. Most customers are families coming to get ingredients in bulk once or twice a month, since V-Mart tends to sell large bulks of goods at relatively cheaper prices. The stores does not have much decoration or any homely atmosphere, reflected by the capacious space and pure white walls. The store features a designated area for customers to obtain free cardboard boxes, encouraging the reuse of the numerous empty containers left after stocking. This initiative potentially promotes sustainability and reduces waste.